QUILTED NORTHERN
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Concept
Not Actual Size, ACTUALLY SOFT & STRONG?


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Campaign Overview
Quilted Northern promises comfort.But this campaign imagines what happens when that comfort gets taken to the extreme.
From a couch made entirely of toilet paper, to a bed built roll by roll,
“Ultra Soft & Strong” turns softness into something structural.
Absurd in scale, but grounded in product truth.
My Role
Copy, Strategy, and design
for all executions

Programs Used
Photoshop, Illustrator, and  Dall-e/Chat gpt
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Concept Executions



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