Kevin
Nomu
Cider
Glue
Pen
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Case Study & Executions
DOWNEAST is unfiltered, honest,
and straight from the orchard.
This campaign plays off the line
“Doesn’t fall far from the tree”
to show just how close
this cider stays to its roots.
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My Role
Copy, Strategy, and design for all executions
Programs Used
Photoshop, Illustrator, and Dall-e/Chat gpt
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Concept Executions
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Sketched Concepts