Kevin.Nomu@gmail.com
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Case Study & Executions
In winter, "Cold feet" doesn’t just mean cold toes — it’s also
the fear of taking a leap.
Brief
Position Smartwool as the go-to winter sock for warmth, comfort, and confidence
in extreme cold-weather environments.
Idea
A split-mood image of two skiers on a lift: one visibly freezing and uncomfortable,
the other relaxed and confident — both visually identical except for their socks
My Role
Copy, Strategy, and design for all executions
Sketched Executions