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(Film Fashion Art)
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Concept
Feeling the heat?
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Poland Spring is a staple in convenience—but this campaign reframes it as a moment of unexpected relief in extreme conditions.
These ads lean into surreal, sweaty environments to deliver a punch of humor and immediacy.
My Role
Copy, Strategy, and design
for all executions
Programs Used
Photoshop, Illustrator, and Dall-e/Chat gpt
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Concept Executions
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Sketched Executions
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Alternate Executions
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