(Fall Campaign)
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Downeast is a beloved unfiltered cider,
but in a market flooded with “authentic” craft brands,
it needed a way to make its orchard-first story
feel fresh and unmistakably own-able.
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Copy, Strategy, and design for all executions
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Brief
Launch a Fall campaign that reintroduces Downeast’s orchard-first identity at a time when seasonal ciders flood the shelves.
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Insight
In Fall, authenticity becomes visual—leaves,
orchards, harvests. But most brands lean on clichés.
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Idea
Own the season by making our unfiltered cider
the literal “fruit” of the orchard—fresh, simple, and impossible to miss
Concept Executions
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Sketched Concepts
My process involves sketching all concepts out
to understand the how the copy will interact with the visuals.
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Alternate concepts
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