Kevin.Nomu@gmail.com
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Case Studies
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Case Study & Executions
Downeast is a beloved unfiltered cider, but in a market
flooded with “authentic” craft brands, it needed a way to make its orchard-first story
feel fresh and unmistakably own-able.
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All Executions
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Brief
Launch a Fall campaign that reintroduces Downeast’s orchard-first identity
at a time when seasonal ciders flood the shelves
Idea
Own the season by making our unfiltered cider
the literal “fruit” of the orchard—fresh, simple, and impossible to miss
My Role
Creative Direction / Campaign Concept / Visual Identity Extension / Brand Strategy
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Sketched Concepts
My process involves sketching all concepts out
to understand how the copy will interact with the visuals.
Alternate concepts
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