Krazy Glue
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Concept
Some Things Are Worth Saving
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Campaign Overview
Krazy Glue is known for strength. But this campaign taps into something deeper: the emotional value behind what we choose to fix.
“Some Things Are Worth Saving” uses small stories to show how repair isn't just practical—it’s personal.
My Role
Copy, Strategy,
and design
for all executions
Programs Used
Photoshop, Illustrator,
and Dall-e/Chat gpt
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Concept Executions
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Sketched Executions
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Alternate Executions
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